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Via Lactea Opens Physical Bookstore in Ontario Area

Canadian book publisher Via Lactea’s first physical storefront is open for business. Ontario danmei fans now have a quiet and wonderfully aesthetic spot to buy and read their favorite novels in person.

Via Lactea’s physical store sells books from their own publishing house of the same name, as well as select Chinese-language titles from other publishers. The only English titles currently on offer are selections from Via Lactea’s licenses; as per a representative, they plan on expanding their English-language stock in the future.

Most of the books available are danmei and other flavors of romance novels, but they also have a selection of more educational subjects such as Chinese history and poetry. In addition, they sell small gifts like 3D puzzles, notebooks, and stationery/calligraphy sets.

If you spend more than $100 CAD, you’re eligible to do a lottery draw onsite for various prizes — this can net you anything from a Via Lactea-themed mousepad to a free book or two.

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A Cozy Place to Find Your New Favorite Book

The shop has quiet reading areas with tables and chairs, and even has several weiqi boards (also known as go, or Chinese chess) that are open for casual play. Although there are no snacks or drinks for sale onsite, you’re welcome to bring your own to enjoy while browsing and reading. Pets are also welcome, which will make for a superbly cozy afternoon.

Store Hours and Location: Where and When to Visit

Via Lactea’s store is located at 75 King St S Unit 27, Waterloo, ON N2J 1P2, Canada. That’s about a two-hour drive by car or bus from the Greater Toronto Area. Store hours are currently 10:00AM—6:00PM on Monday through Saturday, and 12:00PM—5:00PM on Sunday, so plan your trip accordingly if you’re not local to the area.

If you have questions before you visit, you can reach out to Via Lactea via email or their social channels: Twitter, Instagram, and Discord. Their website also allows you to sign up for their email newsletter to remain up to date on their upcoming English releases.